Simple. That’s it.

If you look at web-design over the last 20 years, we started at simple. As we became better coders – it made sense to developers to try fill a webpage with information – it became a bit of phenomenon – peaking at the 1 million pixel concept found here. But weirdly enough from there the blame shifted to markets. Analytics suggested that more content is better, and therefore it then become key for websites to have more info on the webpage.

A prime exhibition of this was my marketing lecturer who once showed off his website genius to this day, I hope he was joking for his truly atrocious web design – designed by a marketer with no web development at all.

Still to this day, I see sites that crush my sole a little – alas, I am no designer but a site should be plain and simple. That’s it.






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